Armed with 50,000 signatures from consumers supporting mandatory GMO labeling, there is a showdown brewing in the U.S. Senate

U.S. Senate Seal

 

 

Battle lines drawn as legislative fight over labeling looms

By Carey Gillam

Combatants in a national food fight over labeling genetically modified products are gearing up for a showdown in the U.S. Senate, campaign leaders said on Tuesday. The tactics range from old-fashioned lobbying to modern social media campaigns, and both sides say it is too early to tell who will prevail. "I feel like we're in the final battle now," said David Bronner, a California business owner and leading backer of mandatory labeling for foods made with genetically engineered crops, also known as GMOs. Bronner, CEO of Dr. Bronner's Magic Soaps, said in a phone interview he has purchased $250,000 in advertising space in several national publications to identify what GMO critics see as concerns about GMO crops, and to challenge what he called a "smokescreen" promoted by corporations and others who say GMOs and the pesticides used on them are safe.

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